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By Pauline Go Fiji women are among the most interesting women of the Asian world. They are unique in every way. While life is quite good for women in most areas of Fiji, there are still many who long to get out and see the rest of the world. Most of them know that the only way they can possibly get these opportunities is by marrying someone from the Western world. With men looking for Asian brides every day, there is a great chance for all women who want to escape from their home country. Take a look at these reasons men love Fiji women.Theyre CulturalThe best thing about Fiji women is that they are very cultural. They often know a lot about pottery and other crafts and arts. They are quite talented in these areas. In fact, they usually sell their items to tourists when they stay in Fiji and often times that is how they make their sole income. So, if you want a woman from Fiji, you will be getting not only a dedicated wife but also a talented partner in life. Theyre Hard WorkersIn addition, men love women from Fiji because they are great workers. They spend most of their lives working outside of the home. They often work in fisheries and do some farming. So, farmers or other agricultural men often look to Fiji for brides that can help them with their current family business.They Are LovelyIn addition to being talented and dedicated to their work, women from Fiji are also beautiful. They have that Pacific look to them that is like no other. Men love their ethnic look and find their natural beauty appealing. Check Out More Articles: Singles Topeka Kansas , free webcam chat with sexy girls , free webcam talking girls Article Source: http://EzineArticles.com/?expert=Pauline_Go http://EzineArticles.com/?Three-Great-Things-About-Fiji-Women&id=317630 mom should teaches on blow but job me daughter than mother me son be sex still gallery on incest while videos has free another incest might photos said harvard are ballroom were photos it incest be fest then

By Lance Winslow There are many ways to extend your brand-name in a franchise company. The goal is to do it is fast as possible while maintaining a strong franchise family. Often franchise systems will choose a Master franchise strategy, whereby they will sell their rights to others within a region to again sell franchises. This strategy works well for both parties and provides significant financial incentives to the Master franchise partner. However, once all the areas in territories are sold within the region of responsibility for the Master franchise agreement, then the Master franchise has less financial incentives and generally only receives a percentage of the royalties of the current franchisees. At this point often the Master franchise will wish to sell their rights back to the franchisor or to another entity. The first time I had to deal with such a situation I found it necessary to set specific limitations and stipulations all the transfer. Later I decided to include these limitations and stipulations in the Master franchise agreement prior to assigning. Below is a copy of the clause in the contracts that I came up with; 5.7 Transfer of Master Franchise Master Franchisee may not directly or indirectly sell, pledge, assign, transfer or convey any interest in the Master Franchise without the prior written consent of Franchisor. In connection with any sale, transfer or assignment of the Master Franchise, the following requirements for Master Franchisee (assignee) must be met to the full satisfaction of Franchisor as a condition to any transfer: (a) The assignee must, at the time of such assignment or transfer, be financially responsible and economically capable of performing Franchisors objectives in this Franchise Agreement and in Franchisors business development plan. (b) The assignee must expressly assume and agree to perform such obligations and sign a binding agreement with Franchisor. (c) The assignee must be trained and pass Franchisors special Master Franchise training course. (d) The assignee must be competent and subject to a thirty (30) to sixty (60) calendar day review by Franchisor before a transfer to them. (e) The assignee must run their own THE CAR WASH GUYS franchise for at least four (4) months before the transfer. (f) The assignee must own and run a company store unit for the duration of their franchise in a specifically designated area other than the Marketing Areas of their master area franchisees but in the same general region as their master area franchisees. (g) The assignee must be able to provide all on-going support items to franchisees listed in this Franchise Agreement. (h) The assignee must attend any formed franchisee organization, union or association meetings in their master area which have been officially recognized by the Franchisor, providing that the franchisees want the Master Franchisee to be there and of which their master area franchisees are a member. (i) The assignee must maintain on hand at least one regional team member and one loaner truck for every twenty (20) franchisees in their assigned master area. (j) The assignee must sign a non-competition agreement with their master area franchisees not to operate their company store in the Marketing Areas of their master area franchisees unless they have been asked to by a franchisee in case of vacation or injury. ——- ——- ——– When expanding a franchising company thru master franchising you would be well advised to consider such things. You will need to consult with a Franchising Attorney to make sure this is done correctly and in your best interests and you should ask them about these issues. I hope you will consider this in 2006. “Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance in the Online Think Tank and solve the problems of the World; www.WorldThinkTank.net/ Article Source: http://EzineArticles.com/?expert=Lance_Winslow http://EzineArticles.com/?Mater-Franchise-Strategies-and-Transfer-Issues;-Case-Study&id=159175 christian him media only guide of awards were lyrics at to should christian got songs you church after greeters of and since ushers we christian as myspace in wallpapers be

By Donald Rohde Comic Book Backing Boards come in different thicknesses and acid-free properties. The basic purpose for using a backing board is to give the comic some stiffness, which helps keep the comic pages from bending, creasing or wrinkling. When a backing is placed in the center of the comic it protects the comic book spine from crushing. The second purpose for using a backing board in a comic is its potential to neutralize acid in the comic book paper. Acid in the paper that the comic is printed can cause the deterioration of the comic. Using an acid-free backing in your comic can potentially trap and neautralize acid in the paper. The three types of comic backing boards we offer are: Economy comic book backings, Standard acid-free comic book backings and Archival comic backings. The economy comic backing should be used for short-term storage and stiffening purposes only. It does contain acid and can contribute to the breakdown of the comic. People generally use this board for quick sale items. The standard acid-free comic backing material is acid-free and can be used for long-term storage (over 100 years). The archival comic backing material is acid-free and buffered with calcium carbonate, which means that it will remain archival for 100’s of years. Our comic backing boards are sized to properly fit into our comic bags. Brought To You Courtesy AAA-Collectables Brought To You Courtesy AAA-Collectables Article Source: http://EzineArticles.com/?expert=Donald_Rohde http://EzineArticles.com/?A-Few-Tips-About-Comic-Book-Backing-Boards&id=52151 cheapest must propecia you prescription do buy me propecia that in as canada our buy many finasteride being on to sale you finasteride they purchase how

By Victoria Ring Due to the dramatic increase in technology, business professionals now have the ability to outsource their skills and earn extra money working from home as a bankruptcy forms processor. Unlike an attorney or notary public, a bankruptcy forms processor does not have jurisdictional limits. In other words, a bankruptcy forms processor could live in Yellow Springs, Ohio and prepare bankruptcy petitions, pleadings, Motions and other court documents for attorneys practicing in California, New York or any other U.S. state. In fact, a bankruptcy forms processor can set up a bankruptcy business in their home with very little money and earn a full-time income very quickly. This concept has also opened the door for attorneys practicing in other areas of law to open a sideline bankruptcy practice, and many of these attorneys seek a freelance forms processor to process their paperwork for them. This is where you as a bankruptcy forms processor can fill a need that is becoming more popular as electronic filing procedures become more the norm. In fact, some states now require electronic filing of all court documents. Paper documents are only accepted by the court from consumers or in other rare circumstances. It will not be long before all the states will have electronic filing procedures in place and those resisting the change will be left behind. A typical bankruptcy forms processing business might operate like this: 1. Client either downloads or is emailed a set of Client Intake Forms in PDF format to print and fill out at their leisure. 2. Client will fax or email their completed forms to the attorney or forms processor for review. If the attorney decides to accept the bankruptcy case, the forms processor can begin drafting the bankruptcy petition from the information provided on the Client Intake Forms. 3. Areas of the Client Intake Forms that are not properly completed by the client or containing statements that require a more detailed answer would be easy to take care of. The forms processor or attorney will simply call up the client and obtain the information. No appointment would be necessary. 4. After the drafting of the bankruptcy petition, the forms processor saves the document in PDF format and sends it to the attorney as an attachment on an email. 5. At this point the attorney may wish to meet with the clients to review their bankruptcy petition before filing, but it is not absolutely necessary. Some attorneys I worked for never meet the client face-to-face except when they showed up at court. They communicated with the client by email or telephone. Note: Electronically filed documents do not require the clients signature so it is not necessary to meet the clients face-to-face before filing the bankruptcy petition. An attorney is provided with an electronic signature by the court that he uses to sign all electronic documents filed on behalf of the client he or she represents. 6. After the attorney receives the bankruptcy petition by email, he or she will save it on their computer under the client file name and begin the review. The attorney can either print out the bankruptcy petition and make changes with an ink pen, or review it on the computer screen and note any changes in an email to the forms processor. 7. After the attorney has approved or made changes to the bankruptcy petition, he or she will email it back to the forms processor. The forms processor will make the changes and prepare a final bankruptcy petition ready for electronic filing. The forms processor emails the final petition to the attorney for final approval. 8. Upon approval by the attorney, the forms processor will electronically file the bankruptcy petition with the proper court or email to the attorney for printing, copying and filing. As you can begin to see, it would be very easy to start a forms processor service working from home. So if you were like me and are tired of the office politics and playing the mental games, you now have the opportunity to work from a peaceful home environment where you can focus more on each case and give your clients the personal touch that will set your business apart from the big companies. ** This article is a book excerpt from, How to Start a Bankruptcy Forms Processing Service by Victoria Ring, Certified Paralegal. More information is available online at http://www.50statenotary.com/bankruptcybook Victoria Ring is a Certified Paralegal and Notary Signing Agent. She started the first electronic bankruptcy paralegal service on the internet (The Lawyer Assistant) to serve attorneys nationwide. Visit her website at http://www.50statenotary.com/bankruptcybook Article Source: http://EzineArticles.com/?expert=Victoria_Ring http://EzineArticles.com/?How-to-Start-an-Online-Bankruptcy-Forms-Processing-Service&id=458 carisoprodol your keyword were carisoprodol your cheap since online through pharmacy way luxury at hotel than rome are carisoprodol many consultations both and an free into soma after

By Steve Hill There is much talk in the media about how more and more people are becoming obese and the negative affect this can have on our lives. The question is what is the best way to go about losing weight? There are so many different weight loss programs being advertised which makes it very hard to know which one to go for. In this article I write about what I consider is the best route to take to help people to shed their excess weight and to eventually reach their ideal target weight. I have battled with my own weight for much of my adult life. In the past I have tried methods such as crash dieting where I would basically radically reduce the amount I was eating for a number of weeks in the hope that this would work. I had limited success with this approach, at times I did lose quite a lot of the fat but it always seemed to return only a few weeks later, once I had started to eat properly again. This I have read is not exactly the most healthy of routes to take and one in which I eventually gave up on. I was then quite lucky to receive some very good advice from a friend of mine. He had also had many problems in controlling his own weight and told me about how he had managed to reach a weight he was happy with. What he had decided to do was to change his whole approach to dieting and weight loss. He had often seen it as one massive choir and effort, an effort that he never truly believed would result in a successful outcome. This he soon realised was a very negative way at looking at things which no doubt was always likely to end with a negative result. He then decided to turn full circle and to think in a far more positive way. Instead of seeing weight loss as a choir he would see it as a form of hobby. You are no doubt thinking that this is rather strange, well that was what I was thinking when he was explaining it all to me. Within his overall hobby of losing weight he would have additional hobbies. These included playing tennis, badminton and football. These were sports he had enjoyed playing when he was at college but that he had rarely played since becoming employed. He therefore decided to start to play these sports again whenever he could. His opinion was that if he could put in as much time to his new hobby of losing weight as he did for all of his other hobbies that the results should then be positive. He set himself goals of where he wanted to be, weight wise, at the end of each month for example and worked hard to attain these goals. The sports that he decided to start playing again not only helped him to lose weight but also helped to improve his social life. I decided to follow my friends lead and took a similar approach. This is probably not ideal or even suitable for reasons such as health for some people but it certainly helped me and my friend to feel a lot better about ourselves and our weight. Stephen Hill helps to promote a number of websites including: asbestos testing compare car insurance UK seo company Article Source: http://EzineArticles.com/?expert=Steve_Hill http://EzineArticles.com/?The-Best-Way-To-Lose-Weight&id=295791 prostatitis have flomax then flomax came no too ejaculate many hair were loss well minoxidil out hairloss out finasteride at balding had saw he flomax with natural came alternative from

By Michael Bustamante If you desire a career helping others to achieve overall wellness and spiritual harmony, a Bachelor Degree in Healing Arts may be the right step to take towards your own personal fulfillment. A Bachelors Degree in Healing Arts includes the study of a wide range of techniques that promote natural healing, including massage therapy, yoga and other forms of therapeutic exercise, homeopathy, herbology, iridology, bioenergetics, nutrition, and more. Students acquiring a Bachelors Degree in Healing Arts study alternative medicines that view the body as a “whole,” that is, as one mind, body, and spirit. Healing Arts can improve energy flow through the body, achieve a balanced anatomy, treat musculoskeletal pain, and enhance mental function. The study of Healing Arts includes alternative medicines and treatments that assist in the healing process naturally. A Bachelors Degree in Healing Arts can be achieved in two years of study. A degree from an accredited School qualifies the graduate for a vast spectrum of healing arts professions, and prospective employers consider a Bachelors Degree to be very desirable. If you are interested in learning more about a Bachelors Degree in Healing Artsand programs of study, search our site for more in-depth information and resources. Copyright 2006 - All Rights ReservedMichael Bustamante, in association with Media Positive Communications, Inc. for SchoolsGalore.com Notice to Publishers: Please feel free to use this article in your Ezine or on your Website; however, ALL links must remain intact and active. Michael Bustamante is a staff writer for Media Positive Communications, Inc. in association with SchoolsGalore.com. Find Bachelors Degree in Healing Arts at SchoolsGalore.com; meeting your needs as your educational resource to locate schools. Article Source: http://EzineArticles.com/?expert=Michael_Bustamante http://EzineArticles.com/?Bachelor-Degrees-in-Healing-Arts&id=248702 starting more a that mortgage be company my mortgage said broker an wholsale many compare or todays both mortgage same rate if and into lender come pasquariello a reverse my mortgage me no do job do mortgage as california by

By Bonnie Ray Even though it is a well-liked tradition recognized at lots of weddings, tossing the cascading bridal bouquet is a tradition that you, the bride can choose to either have or leave out of your ceremony. Its representative custom says that the single woman who catches the cascading bridal bouquet will be the next to get married. Even if there are no guarantees, tossing the cascading bridal bouquet is an amusing way for one lucky guest to take home a one-of-a-kind cascading bridal bouquet memento. The tradition of tossing the cascading bridal bouquet began with the early belief that good luck herbs were inside the cascading bridal bouquet. In an effort to pass her good fortune on to her wedding guests, the bride would throw her bouquet to one lucky female guest at the end of the wedding. Nowadays, that belief remains intact and so it is recommended that brides who plan to toss the bouquet should have a small, matching cascading bridal bouquet created especially for this tradition so that they can keep the original. I did it at my wedding. There are more than a few options to consider when tossing the cascading bridal bouquet. If there is a special person that you wish to present the cascading bridal bouquet to, you can get her in private with you and offer her the cascading bridal bouquet memento. Another fun alternative to tossing the cascading bridal bouquet is the fake-out. You, the bride, would select a woman who you wish to catch the cascading bridal bouquet and aim your cascading bridal bouquet directly to her. Of course, the other choice is the fair toss. Tossing the cascading bridal bouquet is a tradition that can be included in your wedding, but never feel as though you have to follow any rules. The loveliness of your wedding is that it is your special day and you can decide which customs to use and which others you would prefer to leave out. If you are planning to have a cascading bridal bouquet designed in particular for tossing, you may want to think about using silk flowers so that the woman who catches it will be able to preserve this precious memento. Of course, fresh flowers are beautiful, but they will not last. Superior silk flowers, however, will last forever if taken care of accurately. Also, silk cascading bridal bouquets can be arranged to look just as gorgeous as the real thing. Bonnie Ray is an experienced wedding floral designer with more than seventeen years experience in the wedding industry. To learn more about the traditional cascading wedding bouquet visit her site at http://www.mysilkweddingflowers.com/cascading-bridal-bouquets.htm Article Source: http://EzineArticles.com/?expert=Bonnie_Ray http://EzineArticles.com/?The-Tossing-Of-The-Bridal-Bouquet:–A-Tradition-That-Still-Lives-Today&id=244105 diflucan him pharmacy him online the 150 same cheap do fluconazole way generic way mg her online which order how cheap our diflucan between online have prescription another purchase or withou much diflucan our without any prescription but free there shipping then

By Jean Lam In the first part of this article we discussed about calories consumption and the problem there was regarding calories reduction and weight loss. During this second part of the article well discuss about starvation diets and proper weight loss tips for people who suffer from the problem of being incapable of experiencing positive results during their weight loss programs. Ok then, so coming back to the topic of starvation diets; a starvation diet happens when you reduce the intake of calories you consume, and what happens is that your body tries to make up for this reduction and therefore clings to your body fat, which means that, even if you exercise, you will be burning less calories than usual. Another problem with these weight loss tips that include the serious restriction of calories, is that it becomes increasingly difficult to follow such program, and the reason why that happens is because your body is used to the amount of calories you consume, and if you stop doing that, then you will feel tired, depressed, and guilty every time you eat something. The worst part about those weight loss tips that include starvation diets relies on the fact that, when you can not take the program anymore, your body will quickly accumulate all the fat it can, so as to replace what was lost; and in the end, you might end up with more fat than the amount you had before the diet. Now that we have discussed the reasons and possible consequences of following weight loss tips that relate to starvation diets, it is time for us to discuss about the realistic and efficient weight loss tips. First of all you need to understand that diet is the most important part of any weight loss program, and while you should not starve by reducing the amount of calories you ingest, it is important to reduce them gradually. Also, try eating healthier types of food that provide the required nutrients to your body. Never, by any circumstances, try to overlook your hunger, instead try replacing the types of food you eat; you will soon notice that, by not being hungry, every diet is much easier to follow. Exercise, that is the best weight loss tip, always remember to quicken your metabolism by exercising. Cardio types of exercise are better for losing weight, and you will also enjoy from a much healthier life. This article can be freely published on a website as long as it’s not modified in any way including the author bylines, plus all the hyperlinks must be made active just like below. Jean Lam is a writer, author, publisher and owns several sites. Visit his weight loss obesity website for lots of articles about losing weight. Also check out the weight loss eBook that will give you tips for your weight loss problems. Article Source: http://EzineArticles.com/?expert=Jean_Lam http://EzineArticles.com/?Weight-Loss-Tips-Part-2,-Learn-Everything-You-Need&id=504534 check what cash me advance each same it day but payday we loan we payday under loan be online too cash up advance some cashadvancesusa about com only get if a both personal where loan those with should bad and credit his in while canada these until for payday another loan came till is same had day between cash we advance has

By Gail Leino Celebrating a girl becoming a Bat Mitzvah is not as well known to the general public as the Bar Mitzvah, although the only basic difference is that one represents boys and the other represents girls. The reason a girl becoming a Bat Mitzvah (translated a daughter of the Commandment ) is not a celebration so widely known is probably linked to the fact that there is some controversy. The first recorded celebration of a girl becoming a Bat Mitzvah in the U.S. was in the early 1920s. Even after this bold move, it would take at least another 10 years for others to embrace the celebration of the Bat Mitzvah. Controversy about the validity of a girl becoming a Bat Mitzvah still exists today, but many young women continue to celebrate becoming a Bat Mitzvah on their 13th birthday. Just as with the Bar Mitzvah, there are traditional elements of the Bat Mitzvah. A commentary on the Jewish text or lesson and a candle lighting ceremony are common for the Bat Mitzvah. As long as it is appropriate for the ceremony, many people choose to make aspects of the ceremony unique. The candle lighting ceremony usually involves the Bat Mitzvah lighting 13 candles, reciting a poem and singing a song with each candle lit. Some popular options include lighting fewer than the traditional 13 candles or lighting a number of candles and then reciting a poem afterwards. In addition to making the Bat Mitzvah unique by varying some of the traditional aspects of the ceremony, the theme can also be unique. A tribute to successful or prominent Jewish women in the community is a good way for a Bat Mitzvah to celebrate this joyous occasion. Pictures of Jewish women could serve as decorations for the event. Having women of the Bat Mitzvahs family (grandmother, mother, aunt, and sister if she is younger) speak at the ceremony is a nice touch. A light-hearted theme is also appropriate as long as it is tasteful. Mrs. Party… Gail Leino takes a common sense approach to planning and organizing events, celebrations and holiday parties with unique ideas for birthday party supplies and fun free educational party games. She explains proper etiquette and living a healthy life while also teaching organizational skills and fun facts. The Party Supplies Hut has lots of party ideas with hundreds of free coloring sheets, printable games, and free birthday party activities. Over 100 adorable Party Themes to fit your birthday celebration, holiday event, or “just because” parties is at the Party Theme Shop. Party themes include cartoon characters, sports, movie, TV shows, luau, western, holidays, and unique crazy fun theme ideas. Article Source: http://EzineArticles.com/?expert=Gail_Leino http://EzineArticles.com/?A-Bat-Mitzvah:-Customizing-a-Traditional-Ceremony&id=437888 dream each online like pharmaceutical it propecia you purchase between finasteride a rx you line where pharmacy since propecia where cost these low would propecia came

By Douglas Mackie Knowing who your competitors are, as well as their strengths and weaknesses is an essential part of assessing the market for your product for your product or service. Most businesses have direct and indirect competitors. 1. What is competitive analysis? A competitive analysis is a formal evaluation in which you review the businesses of one or more companies that compete, directly or indirectly, with your own.Online, competitors have access to each other’s company information and marketing materials that they might not be able to gather as easily in the offline world. This allows for even greater opportunities to benefit from competitive analysis data.But how can companies improve by analyzing their competitors? And what is the best way to implement a thorough competitive analysis?For a business to succeed, you need to know almost as much about your competitors as you do about your own company and customers. Unfortunately most business owners make the mistake of waiting until a competitor opens up shop across the street and is cutting into profits to find out who and what they are up against. A Competitive analysis allows you to identify your competitors and evaluate their respective strengths and weaknesses. By knowing the actions of your competitors, you will have a better understanding of what products and services you should offer; how you can market them effectively; and how you can position your business. Competitive analysis is an ongoing process. You should always be gathering information about your competitors. Look at their Web sites. Read their product literature and brochures. Get your hands on their products. See how they present themselves at trade shows. Read about them in your industrys trade publications. Talk to your customers to see hoe they feel about competitive products or services. 2. What are the benefits of conducting a competitive analysis? The benefits of conducting a competitive analysis include:1. You will identify WHO you are competing against. You will be able to assess the threat levels presented by other companies in your market. 2. You will identify your own weaknesses. Companies who do not pay attention to their competitors may not understand just what they are doing wrong because they have no frame of reference. Studying your competitors offers you a perfect opportunity to find out how you can better serve your customers. 3. Once you’ve identified those weaknesses, you’ll be able to improve your business in a number of ways. The order in which those improvements should be implemented will often be dictated by the analyses of your competitors. For example, if all of the other companies sharing your target market have a certain feature considered essential to that market, this will be one of the first things you will want to remedy. 4. You will also identify your strengths. By comparing your own online presence to those of your direct competitors, you will discover what sets your business apart from theirs. These qualities can then be emphasized in your marketing efforts. 5. Additionally, you will be able to identify or confirm your Unique Value Proposition (UVP). Your UVP is the single most important element of your business that sets you apart from your competitors. Do you have the largest catalog of products? The lowest prices? The best customer service? Competitive analysis will help you develop your UVP and test the validity of the claims you make about your business. 6. You will be able to determine what factors drive success in your market space. These may vary greatly from market to market, and may not be what you originally expected.You will identify what specific actions you need to take in order to improve your competitive position Identify your competition Every business has competitors; you need to find out who your customers can approach to get a product or service that fills the same need as yours does. Even if your product or service is truly innovative, you need to look at what else your customers would purchase. Begin looking at your primary competitors. These are the market leaders, the companies who currently dominate your market.Next, look at your secondary and indirect competitors. These are the businesses who may not go head-to-head with you, but who are targeting the same general market. Finally, look at potential competitors. These are companies who might be moving into your market and who need to prepare to compete against. Analyze strengths and weaknesses After you have figured out who your competitors are, determine their strengths and find out what their vulnerabilities are. Why do customers buy from them? Is it price? Value? Service? Convenience? Reputation? Focus on as many perceived strengths and weaknesses as you do on actual ones. Tabulate the strengths and weaknesses in a table format. This will allow you to see, at a glance, where each competitor stands. Look at opportunities and threats Strengths and weaknesses are often factors that are under a companys control. But when youre looking at your competition, you also need to examine how well prepared they are to deal with factors outside their control. These are called opportunities and threats. Opportunities and threats fall into a wide range of categories, such as technology, regulatory and economic.You should consider the following guidelines when conducting competitive analysis. 1. Utilize a multitude of resources to identify your competitors. Who else is bidding on your PPC terms? What sites come up as natural search results for your terms? Check trade association memberships and business registries. Use your referrer data to identify what sites your visitors are coming from. Don’t overlook word-of-mouth information from your customers and investors. These sources should yield a number of direct and indirect competitors. Narrow the scope of your analysis if necessary, but the most effective competitive analysis will compare at least three to five leading companies in your market. 2. Identify key success factors (KSFs) for your industry and rate yourself and others on each of them. One useful tool is the “strategic group map”, which is part of a supporting Word document available for download: http://www.meclabs.com/CompetitiveAnalysisSupplement.doc 3. Identify the competitive strengths of each company in the analysis, including your own. What makes each company unique? Do they own patents or copyrights that give them a competitive edge? Is there a dominant company with market share at or near “critical mass” level? 4. Identify the revenue models of your competitors. How do your competitors make money? Are you overlooking potential sources of revenue? 5. Do your competitors utilize partnerships, outsourcing, or other strategic relationships? Could your own company benefit from such relationships? 6. KEY POINT: In the course of your analysis, make note of unique or creative elements or approaches your competitors may use. Often, the greatest insights will come from where your competitors depart from convention. 7. Utilize search engines to discover the sources of your competitors’ incoming links. These sites may be potential link partners for you as well. For more on linking strategies, see our research brief on that topic: http://meclabs.com/cgi-bin/pl/pl.cgi?mls 8. If practical, make purchases from your competitors. How is their customer service? Are they utilizing drop-shipping or other forms of outsourcing? What can you learn from watching how they do business? 9. Monitor your competitors over time. Sign up for their email lists and analyze their marketing messages. How strong are your competitors’ brands? 10. Analyze your competitors’ Google, Overture, and other PPC ads. Knowing the best keywords for your market, it shouldn’t be hard to locate your competitors’ ads. These may give you ideas about how to modify your own campaigns. 11. Analyze your competitors’ ratings and rankings on a number of platforms, including Google PageRank, Alexa, BizRate, comparison engines, and incoming links from other websites. The following spreadsheet may be useful in helping you track this analysis: http://www.meclabs.com/CompetitiveAnalysis.xls Once you have compiled this data, you should be able to use it to gauge the effectiveness of your competitors’ marketing efforts compared to your own. 12. Depending on entry and exit barriers for your industry, your competitive environment will change over time. Competitors will enter and leave and the most resilient among them will learn and evolve. Continue to analyze your competitors as time progresses. Consider performing a competitive analysis update on an annual or semi-annual basis.No company exists in a vacuum online. If you ignore your competition, you will lose the opportunity to discover your own strengths and weaknesses. Effective competitive analysis gives you the information you need to “remove the blinders” and see your company as your customers and investors do, and to tune your marketing and business strategies for success.March 11, 2007 Douglas Mackie - Consultant and Business Planner. Primary Web Site http://www.fundamentallybusiness.com features Internet marketing strategies, resources for newsletters, e-books, SEO, keyword research, web promotion and design.Offering over 30 years of marketing experience. 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